O PROJECT

An uni-sex brand was created by a Belgian designer, JAN-JAN VAN ESSCHE, in 2016. The brand design has been guided by the “Free Spirit” concept in which it emphasizes an open and independent approach to daily wear. The “O” represents a link in connection that can be interpreted in a clothing-wearing manner that you can move around, rotate and shift to create silhouettes that can be worn according to one’s daily mod.