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Founded by Tatsumasa Onuki in 2017, who is a vintage clothing collector. “It rises in the west, and sets in the east” tells the brand’s inspiration from the life and culture in the west of the US in the 19 century, in which during the time jeans was named as "WAIST OVER ALL”. WESTOVERALLS is founded by its homophony and philosophy aiming for further development in the future. He designs high quality denim to break the traditional design details.