OMAR AFRIDI

Founded   in   2018   by   Omar Afridi,   a   visionary   of   afghan   heritage,   the   eponymous   brand   “OMAR AFRIDI”   has   quickly   emerged   as   a   prominent   force   in   the   fashion   industry.   With   a   commitment   to   distinct   aesthetic   sensibility,   the   brand   sets   itself   apart   by   infusing   its   products   with   an   innovative   blend   of   cultural   inspiration   and   contemporary   design.  Headed   by   the   talented   Hayate  Ichimori   as   the   brand’s   designer   and   Jun   Kikuta   as   the   creative   director,   OMAR AFRIDI   represents   a   harmonious   fusion   of   diverse   backgrounds   and   creative   expertise.

The   core   philosophy   of  OMAR AFRIDI revolves   around   the   notion   of   disrupting   existing   images   and   breathing   new   life   into   them   through   the   infusion   of   unique   elements.   whether   it   be   the   incorporation   of   an   aluminium   snap   button   classic   or   the   use   of   earthly   fabrics,   the   brand   seeks   to   challenge   preconceived   notions   and   offer   a   fresh   perspective   on   fashion.